Polish Thursday:Amnesty International – paper-clip

Well, holiday is over so I’m back with Polish Thursday section again. Today’s campaign was realised by Leo Burnett Warsaw for Amnesty International in Poland. Everybody knows (as MacGyver has taught us) that you can unlock different things (such as door or handcuffs) with a paper-clip. You just need to bend it properly. So AI bended it as number one – since you can donate 1% of your tax for charity purposes. And you can also donate this 1% for AI – thus help them to free people from the prisons all over the world. The sets of these paper-clips with a small note attached were placed in the business offices in Poland.

AI: Paper-clip

Click on the picture above to see it in a better resolution.

Copy: Properly bended paper-clip will unlock all shackles.

Copy: Donate 1% of your tax to free unfairly imprisoned.

Agency: Leo Burnett, Warsaw, Poland

Polish Thursday – a section on especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Klub Twórców Reklamy (Association of Advertising Creators in Poland).