Just over one week ago we had an Earth Hour. This is really a great event but it lasts too short. To stop global warming we should turn off the lights much more often. Not only for one hour a year. To communicate this Greenpeace Poland made in 2009 very appealing murals. The picture of polar bear sitting on the electric chair was sprayed onto buildings and connected to the nearby light source. The claim was: Save the bear, turn off the light.

Greenpeace: Save the bear, turn off the light

Agency: Grupa 66 Ogilvy, Warsaw, Poland

Polish Thursday – new section on especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Stowarzyszenie Agencji Reklamowych (Polish Association of Advertising Agencies).