Polish Thursday: Postcard faster than others
Happy New Year! Too soon, you’re saying? Well, there is an explanation. The campaign realised in 2008 by Chrysler Poland was based on a similar concept. Chrysler Dodge Caliber SRT4 is the fastest car (295km) in the compact car category. To highlighten this feature they decided to send to the journalists New Year’s greetings faster than others. In September, being precise. The claim on the postcard stated: „Happy New Year 2009. Faster than others. Chrysler Dodge Caliber SRT4”. On the other side of the card the journalists could read all the technical details of the car.
Chrysler Dodge Caliber SRT4: faster than others
Copy: Happy New Year 2009. Faster than others. Chrysler Dodge Caliber SRT4
Agency: BBDO Warsaw, Poland
Polish Thursday – new section on especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Stowarzyszenie Agencji Reklamowych (Polish Association of Advertising Agencies).