Polish Thursday:Keeping children safe online

This campaign – made by Publicis Warsaw for Fundacja Dzieci Niczyje (Nobody’s Children Foundation) – has been awarded GoldenDrum at this year Golden Drum Advertising Festival in Portoroz. The aim of this campaign was to make parents aware of the risk awaiting on the net for their children. As a medium the agency decided to use hangers on which they hanged leaflets looking like children panties. Then they placed the hangers in the shops between the clothes. As a result somebody looking through the clothes was surprised by the leaflet and the information it carried (Paedophiles are active on the net. Protect your child. Find out how to make them safe on the internet.) – in the same way as children are surprised by the violence on the net.

Nobody’s Children Foundation: Keeping Children Safe Online

Agency: Publicis, Warsaw, Poland

Polish Thursday – a section on especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Klub Twórców Reklamy (Association of Advertising Creators in Poland).