TrendBook2013 analyses the five most striking trends which I believe we’ll have to face this year. They all revolve around one key theme – the Internet. I deeply believe that, while dealing with the third wave of the Internet – the so-called Internet of Things – we are gradually approaching the post-mobile era. For this reason, the watchword of TrendBook 2013 is the sentence I heard during one of the panels at this year’s CES, “Stop talking about smartphones and start talking about the connected world.”

In TrendBook2013, you will find the following chapters:

1. Internet of Things – on the Internet, nobody knows you’re a…washing machine – the scale of the trend is huge. It is estimated that by 2020, the world will have produced 50 billion connected devices, which means around seven such devices for one person. By that time, the value of the connected devices market is predicted to amount to $14 trillion. As stated in the Forrester research, more than half of enterprises plans to implement IoT solutions over the course of the next two years.
2. The era of humanity+ – wearable computers – wearable computers are nothing more than connected devices always in the ‘on’ mode, easy to put on and wear, which make the appropriate (different) measurements in real time. They also have the capacity of two-way, human-machine communication. It is estimated that by 2016 revenues from this category will amount to at least $6 billion.
3. Big data and privacy – when companies know more about us than we do ourselves – in the case of the so-called big data, it is not just about the enormity of information that we generate. There are two other issues which are more important. First of all, marketers have the so-called unstructured data at their disposal. Second of all, consumers are becoming increasingly aware that they are gradually losing their privacy.
4. Humanisation of machines – when machines think for us – already in the early 1990s, Mark Weiser predicted that the era of personal computers will be followed by the era of the so-called calm technology – one that blends into the background of our lives, becomes unnoticeable, doesn’t require our attention or increased awareness to use it. What we are seeing today is almost an exponential growth (in all areas and aspects of our lives) in the number of truly smart devices, which absolve us of the responsibility to think.
5. Hybrid world – the world with no borders – the world we’re living in now is different from the one we had last year. It has been labelled as the hybrid world, because it’s actually hard to discern where the border between the on-line and off-line worlds exactly lies.

This year’s trends are commented on by many well-known experts from Europe and all over the world, including Genevieve Bell, Intel Fellow, Director, Interaction and Experience Research, Intel, Lidia Geringer de Oedenberg, Treasurer in the European Parliament; Zuzanna Skalska, Head of Trends at VanBerlo; Chris Cobb and John McHale, Creative Directors at Sapient Nitro and the New York-based artist Adam Harvey.

Moreover, in this year’s TrendBook you will read the summary of last year’s forecasts. Here, the commenting experts include the following: Jan Rezab, CEO at Socialbakers; Miles Lewis, Vice-President at Shazam; Borys Musielak, creator of Filmaster.TV.

The sixth part – the supplement on how technology influences people’s behaviour – has been written by Tadeusz Żórawski, the CEO at Universal McCann.

TrendBook2013’s Strategic Partner is Intel Polska.

TrendBook 2013 is available for free, but you need to use the Pay with a Post/ Pay with a Tweet service. It just means that the TrendBook download information will be automatically published on your Twitter, Facebook or LinkedIn profile. (to spread the word!)

Download TrendBook 2013 full report below. Click and tell your friends about it! 🙂

TrendBook2013

PDF file, 83 pages, 6,19MB

Download for free: