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Polish Thursday: Homeless
4 listopada 2010 | 13:04 | Natalia Hatalska |
Well, this is not a new campaign but in my opinion it should be repeated every year when it’s getting colder. Some estimates say that there are 300 000 homeless people in Poland. To raise the awareness of this fact and make other people realize how tough is winter for homeless the mannequins of homeless people appeared in several office buildings in Warsaw. Next to each mannequin there was a note: „I let myself to spend the night here since I was cold. The only address I have is www.bezdomni.pl„ („bezdomni” means „homeless” in Polish). Upon the consent of the buildings’ administrators, the mannequins were placed next to the lifts, in the corridors and in the reception area. The same day the homeless appeared in the offices, the employees working in the very same buildings received an e-mail with the bank account number to which contributions for Caritas (charity organization taking care of homeless people) could be made. After the event a 100% increase of donations was noted comparing to the previous year.
Caritas: Homeless
Click on the picture above to see it in a better resolution.
Agency: DDB Warsaw, Poland
Polish Thursday – a section on http://hatalska.com especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Klub Twórców Reklamy (Association of Advertising Creators in Poland).
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Swietna akcja, oby wiecej takich!!
(Swietny blog, dopiero odkrylam i juz sie zaczytalam…)
You say that ‘After the event a 100% increase of donations was noted comparing to the previous year’. That means the whole enterprise was worth of it.
But somehow I have doubts. Using mannequins to exploit human compassion seems to me unethical. If that happened to me, i.e. I have had rushed to help homeless when seeing one sleeping on the floor and found afterwards that it was mannequin I would feel cheated. But maybe I am just too scrupulous. In fact event paid off.
then I’d say you are one of the good guys.
I think the problem here is that a lot of people just so got used to seeing homeless on bus-stops and street-corners that they just don’t react, but a person lying face down in a fancy business building is a bit different – it is like invading your private space. I guess that moved people to react. I do imagine being pissed at first, but after you cool down a bit it must be difficult to forget such an experience.
@ tash
Thank you for considering me as good guy, that was kind of you :). But seriously, I see that we have the similiar, eventually positive views on Caritas campaign presented by Natalia. Best regards.
@pluton_1: then I’d say you are one of the good guys.
I think the problem here is that a lot of people just so got used to seeing homeless on bus-stops and street-corners that they just don’t react, but a person lying face down in a fancy business building is a bit different – it is like invading your private space. I guess that moved people to react. I do imagine being pissed at first, but after you cool down a bit it must be difficult to forget such an experience.
(sry now i posted it twice… T.T)
Niestety, żyjemy w ponurej rzeczywistości i niestety niewielu ludzi zauważa, że w koło jest mnóstwo innych, którzy są potrzebujący i nie radzą sobie z egzystencją, z różnych powodów. Czasem z własnej głupoty lecz dużo częściej z powodu decyzji innych !