Polish Thursday: An invitation coming back from the bin

Well, I’m not a great fan of direct mail. Probably nobody is. Once we get any advertising package we „flush it down the toilet” or just simply throw it away. And it seems that Toyota Auris is aware of that. At the beginning of this year they sent an invitation for their Open Days. But it didn’t look like a normal invitation. It looked like an invitation coming back… from the bin. First of all it was crumpled. Secondly it had a note attached: „I am really sorry but it has to be a mistake. It seems that I was crumpled and thrown away like a normal invitation. And I’m an invitation for new Toyota Auris open days. Fortunately nothing happened. I’m back.” Well. When something is coming back from the bin  you cannot ignore it any longer :).

Toyota Auris Open Days: An invitation coming back from the bin

Agency: Saatchi&Saatchi, Warsaw, Poland

Polish Thursday – new section on http://hatalska.com especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Stowarzyszenie Agencji Reklamowych (Polish Association of Advertising Agencies).

Podobne wpisy:

• Polish Thursday: Amnesty International – paper-clip
• Polish Thursday: Word Play by Ogilvy Warsaw
• Polish Thursday: Smoking, fast driving – same thing
• Polish Thursday: Save the bear, turn off the light
• Polish Thursday: Postcard faster than others