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Polish Thursday: Save the bear, turn off the light
8 kwietnia 2010 | 17:11 | Natalia Hatalska |
Just over one week ago we had an Earth Hour. This is really a great event but it lasts too short. To stop global warming we should turn off the lights much more often. Not only for one hour a year. To communicate this Greenpeace Poland made in 2009 very appealing murals. The picture of polar bear sitting on the electric chair was sprayed onto buildings and connected to the nearby light source. The claim was: Save the bear, turn off the light.
Greenpeace: Save the bear, turn off the light
Agency: Grupa 66 Ogilvy, Warsaw, Poland
Polish Thursday – new section on http://hatalska.com especially for foreigners – on Thursdays I write in English about Polish advertising. In co-operation with Stowarzyszenie Agencji Reklamowych (Polish Association of Advertising Agencies).
Podobne wpisy:
- Polish Thursday: Postcard faster than others
- Polish Thursday: Amnesty International – paper-clip
- Polish Thursday: Smoking, fast driving – same thing
- Polish Thursday: Word Play by Ogilvy Warsaw
- Polish Thursday: Keeping children safe online
Genialne.
mam propozycję !!! Dajmy prawdziwy dowód zaangażowania – zrezygnujmy całkowicie z elektryczności na 12 miesięcy w roku – są lampy naftowe, ognisko….
Bardzo fajne, choć racja – Greenpeace czasem przegina ze swoimi akcjami ;) Choć wykonanie super.
OK! Lets assume that global warming effect does really exist.
Then – in respect of above – how to explain last long and strong winter in Poland?
It’s not just „global warming” – but „global climate change” – the whole earth is warming up, therefore there are many climate anomalies – like very high temperatures in certain parts of the world, or very low temperatures in the other parts – like in Poland.
More info here:
http://climate.nasa.gov/effects/
Takie trochę z Banksy’ego.